ManageMental Episode 85: How Much Does It Cost To Tour In 2018?

This week while Blasko is out, Mike is joined by Nick "Biggie" Grimaldi of Good Fight Management. Check out Biggie's roster here.

Follow Biggie on Twitter/Instagram: @biggiexxx.

Mike and Biggie discuss the Hypebot article "How Much Does It Cost To Tour In 2018?" by Royalty Exchange.


Touring is where the money is at in today’s music business.

But it’s also where most of the expenses lie as well.

Creating a realistic tour budget can help your time on the road be successful, but it’s far from a guarantee that you’ll end up turning a profit. The band Pomplamoose famously lost almost $12,000 on the month-long tour they wrote about in 2014
From transportation, to gear, to routing, to accommodations, to paying third parties… having a good idea how much touring costs is essential for musicians who hope to make their time out on the road worth their while.

Don’t let your tour turn into a money pit. Smart budgeting, and planning expenses ahead of time, can make the difference between a meaningful payday or a career-ending debacle. 

ManageMental Episode 84: How To Get An Internship In The Music Business Without A Single Contact

This week while Blasko is out, Mike is joined by Emily White, author and host of the Interning 101 book and podcast.

Mike: “I’ve been enamored with Emily White since we met as panelists at The Yellow Phone Music Conference in 2014. She has continued to inspire me with her passion and consistent record of achievement. As a CEO of a boutique music company, we mentor and work with interns every day and have always wanted to provide them with a valuable learning experience. That has been made all the better once we began following the advice of Emily White’s Interning 101 book. Emily’s charismatic personality combined with her extensive industry knowledge makes her a natural to be a podcast host.”

The Interning 101 Podcast takes listeners through the journey of how to successfully navigate and succeed in one’s field of choice. Episodes include interviews with Warped Tour Founder and USC Professor Kevin Lyman, Brian Viglione (The Dresden Dolls, Scarlet Sails, Violent Femmes, NIN), as well as Emily’s current business partners who began as interns a decade ago. The show also interviews current interns to experience the reality of the interning landscape in 2018 as well as Downtown Music Publishing Head of People Lisa Hauptman, Composer Matthew Wang (Netflix, Hans Zimmer Productions), and USA Swimming’s Jake Grosser.

The Jabberjaw team is also producing Interning 101 “mini-episodes” in which White will delve into specific topics from Interning 101 the book to educate the audience on modern business best practices, and more, in detail. Adds White, “It’s important that we keep the interview episodes focused on our awesome guests. But I want to ensure that the audience is getting educated on the crucial tenets of the Interning 101 book and for those that want to dive deeper, these episodes are perfect to learn how to succeed in modern business and beyond.

Mike and Emily discuss the article "How To Get An Internship In The Music Business Without A Single Contact" by Ariel Hyatt of CyberPR. Follow her on Twitter @cyberpr.

ManageMental Episode 83: Is The Album Dead?

Hypebot article "Proof the Album is Almost Dead" by Bobby Owsinski of Music 3.0

Listener Joe writes: "I know you guys have touched upon releasing music in 2018, specifically the relevance of the album versus EPs or even singles. I wondered if you guys could dig into this a bit more. As an independent metal artist who is getting ready to release new music in 2019, we've had several discussions in our camp about the appropriate way to do this, which has clearly changed since our last release. The metal and hard rock audience does seem to hold dear its albums and it doesn't seem to me that this will ever completely go away. However, considering how most people are consuming music now, it almost seems like a waste to release an album in which several songs will immediately get lost in space upon release. Currently, we're thinking of releasing an EP, in which we first release each song individually every few weeks before the official release. We know that having CDs, vinyl, and a full EP/album digital release still holds value for part of our demographic and we feel we need to have this available. I'd be interested to hear your take on what you would recommend for a smaller metal artist and on where you think this is headed in the next 5 years or so. 

Thank you so much! Your show holds immense value for me, my band, and other developing artists! I spread the word of your show to other buddy developing artists whenever I get the chance.

Thank you, thank you

Now if you think that anyone in the recorded music industry is lamenting this fact, you’re wrong. The business is in what many consider to be a boom period with double digit growth, and it’s all coming from streaming. In case you haven’t noticed, streaming is all about the song and not the album.

Will the album go away as a result? No, it’s still a way to compile a set of songs together that can be useful to the artist and label, plus there are some people that still buy CDs or vinyl. But you’re going to see less emphasis on it in the future, with songs being released as they’re finished instead of waiting for the whole lot to be completed for the album.

And this is actually healthy for the industry. Get the songs out fast, give each one maximum exposure instead of being diluted in an album package, and promote them on their merits, just like back in the 50s.

ManageMental Episode 82: Do You Need a Booking Agent?

This week we talk about booking agents. This is gonna be killer, so let’s get mental!

Listener Nick writes:

"What’s up Blasko,

Big fan of the podcast and what you do. My band is currently in a situation that I haven’t heard you and Mike talk about yet.

I’m in a band that has been signed for about 4 years. We’ve put out an EP and a full length, done several national tours with bigger acts, as well as many smaller tours across the states.

Recently, we had to fire our booking agent because, for lack of a better term...he completely ghosted us. No letter of resignation, no emails, nothing. He just stopped answering our manager’s calls and emails one day. We’ve tried to think of any reason why he could have left, but in all honesty we are totally confused.

SO, given that we aren’t the type to wait around for things to happen, we got back on the DIY booking grind. In return, we’ve been able to book ourselves at better venues and get better deals for the band than when we had an agent - leaving me to ponder why we should even look for another agent in the first place.

My questions are as follows:

1.) What are the pros of even having a booking agent in an age where young bands can get it all done themselves?

2.) if it is decided that we should seek out a new agent, what are some things we should look for? Connects? Passion for the band? 

3.) How can we know that our agent is pulling their weight and kicking ass for the band?

Thanks. Keep it mental.

ManageMental Episode 81: How to Get Featured on Music Blogs

Hypebot article "How To Get a Blog Premiere For Your Next Release" by Jeanette Kats of Symphonic Distribution's Symphonic Blog.

Press coverage is pretty important in the digital age, and it’s all about connections. But where do you start? Sure, you can send out cold e-mails to writers and editors who may never open them, but there are a few tips and tricks to help you get noticed in a sea of demos.

1. Create a spreadsheet and organize your options

There is an endless number of blogs out there on the web, but it will be a waste of time to reach out to sites that don’t cover your style of music. Do some research and find blogs that fit your sound. From there, find the contact emails for writers and editors, recent articles to mention and submission requirements. You can even team up with other artists in your field to tag-team a database.

2. Get all of your release information together

You’ll want to put together a list of what editors and writers will want to know. Make sure to include the release date, a hi-res version of the artwork, a press release or release bio, an artist bio and a link to the song. Many blogs prefer not to download music, so make sure to use a streaming link, such as DropBox or SoundCloud. From here, you can adjust your emails to fit each blog.

3. Make sure your socials are on point

If a blog writer heads to your SoundCloud or website and it’s a hot mess, then chances are they’ll be turned off by your emal. Make sure your socials are looking great and are easy to locate. Include your social media platforms in the email or in your signature.

4. Reach out and make it personal

Once you have all of your contacts organized and your information in order, start reaching out. Make sure to reach out as early as possible (2 weeks pre-release is usually a good time-frame), and keep it personal. Mention some similar artists they’ve featured, a well-written article that you enjoyed, or any mutual connections you may have. From there, include all relevant information for your track and send away!

5. Don’t be afraid to follow-up

Blogs get hundreds (or thousands) of emails a day. It’s standard for them to skip over some of them. Don’t be afraid to follow up! Many times, it takes a couple emails for someone to actually notice you. If they don’t respond after the second time, there’s a good chance they might not be interested.

ManageMental Episode 72: A Music Industry Formula for Success

This week Blasko and Mike discuss an article on The Huffington Post called The Music Industry Formula for Success Does Exist.

The Music Industry Formula for Success Does Exist

ManageMental Episode 69: Is Streaming the Future of Music?

In this week’s episode of ManageMental, Blasko and Mike chat about streaming and the future of music. This is gonna be let’s get mental!

Original Article:

Earlier this year, US-based supermarket chain Best Buy announced it will no longer carry music on physical CDs due to its dwindling sales. According to sources speaking to Billboard Magazine, the chain was making a mere $40 million a year from record sales, a sum that’s apparently too small to carry on. Best Buy plans to completely eliminate CDs from its stores by July 1st, the sources say, but it will continue to sell vinyl for at least two more years.

Technology is evolving at a fast pace - and the recording industry does the same, mostly to cater to its consumers’ needs. Gone are the days when you had to buy a CD and rip/encode the music from it so you can listen to it on your iPod or mobile phone. Today, you tune into your music streaming service of choice and listen to whatever you want for one flat monthly fee. And, let’s face it, this is the easiest way to listen to music today.

This switch to streaming affects more than just retailers, of course. Actually, it has made its presence felt in all areas except maybe for the awards business. After all, the way the music reaches the listener doesn’t affect its artistic value, and the most prestigious awards are focusing on that. The phrase “without regard to album sales, chart position, or critical reception” is part of the description of all Grammys; this is probably one of the few things people don’t know about the Grammy awards. Artistic excellence remains the same no matter if the creation in question is distributed on CD, vinyl, memory card or through the airwaves.

Music streaming has reached a “tipping point” in 2016 when, for the first time, its revenues have overtaken physical record sales as the main source of income for the music industry. And it has the potential to reach people otherwise intangible for the business, too. In the year 2000, almost 950 million music CDs were sold in the United States. By 2017, this number has decreased to under 90 million. Streaming did kill the CD just like the CD killed vinyl, just like vinyl killed the phonograph cylinder. It’s the survival of the fittest.

ManageMental Episode 68: How to Launch Your Music: Idea to Execution

This week Blasko and Mike talk about how to properly launch your next music project...This is gonna be killer, so let’s get mental!

Original Article:

*Guest post on Hypebot by Dave Kusek

1. What is the big-picture purpose of your project?

2. What are your goals?

3. Make an action plan

4. When is the project actually finished?