ManageMental Episode 89: 5 Hot Digital Marketing Tips

Original Article: "Five trends for digital music marketing in 2018" by Music Ally.

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp.

But what are the trends around those three pillars? That’s something we think about a lot at Music Ally, particularly for our fortnightly Sandbox music-marketing reports, and that has influenced the programming for our upcoming Sandbox Summit conference in London. Here are five trends we’d pick out:

1. Shifting responsibilities between managers and labels.
2. YouTube throwing its weight behind artist marketing.
3. Labels are bringing advertising in-house.
4. Augmented Reality offers playful potential for artists.
5. Flexibility is everything in the modern music-marketing campaign.