ManageMental Episode 96: Marketing Strategies That Work!

Music Think Tank article "7 Top Marketing Strategies For Musicians" by Patrick McGuire of The Bandzoogle Blog.

For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.

Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there’s more music being released now than at any other point in history.

Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed.